Group Assignment 1
Read chapter 10 and answer the following questions regarding
communicating respondents in survey research.
1. Summarize ways researchers gather information through
interviews
2. Compare the advantages and disadvantages of conducting
door-to-door, mall intercept, and
telephone Interviews
3. Evaluate the advantages and disadvantages of distributing
questionnaires through the mail, the Internet, and by other means.
4. Discuss the importance of pretesting questionnaires.
5. Describe ethical issues that arise in survey
research.
Group Assignment 2
Look for three business researches or articles that used
primarily (or a combination of )
a) the
survey method
b) the
observation method
c) the
experimental method
as their primary data collection method. Explain
briefly about
– the
research problem(s)
– The
research question(s)
– Justifications
to use these methods
– How
the methods are actually used
– Advantages
and limitations of using these methods
Group Assignment 3
Discus the different categories of validity and reliability. ( Refer Zikmund , pp305-309)
Discus the different categories of validity and reliability. ( Refer Zikmund , pp305-309)
Group Assignment 4
Describe the
advantages and disadvantages , as well as the cost and degree of use of the
different sampling methods you know. ( Refer Zikmund, pp 404-405)
