Wednesday, August 13, 2014

Discussion Questions

Discussion Questions (Business Research Methods)

1.      Describe a business research process. Mention some of the ethical issues that need to be considered when conducting the research.

2.      Explain the difference between exploratory, descriptive, and causal business research types,   by providing examples of business problems that could be researched using these approaches. 

3.      Describe the main elements of  a business  research proposal and a thesis 

4.      What are the challenges in defining a business problem? What important steps need to be taken in defining a business problem?

5.      Provide examples for  each of the following types of variables
·        Categorical and continuous  variables
·        Nominal, ordinal, interval, and ratio variables
·        Dependent and independent  variables
·        extraneous or confounding variables
6.      Discuss methods to ensure the reliability  and validity of data collection tools

7.      Discuss the following types of errors by providing examples
·        Sampling frame error
·        Random sampling error
·        Non response error

8.      Explain the various types of probabilistic and non probabilistic sampling techniques used in business research

9.      Discuss the different alternatives that are used to determine an appropriate sample size in a business research

10.   Discuss the various methods that can be used to collect data in business research.

11.   Discuss  different types of quantitative and qualitative data analysis techniques that can be used in business research

12.    Describe the difference between the null and alternatives hypotheses. Discuss also the Type I and Type II errors

13.   Discuss some of the statistical techniques that could be uses

·        To establish relationships between variables
·        To compare groups

14.   Discuss some of the citation and  referencing styles that are often used in business research reports


Thursday, April 17, 2014

Wednesday, April 9, 2014

Thursday, March 20, 2014

Wednesday, March 12, 2014

chapter 1 Introduction: What is business research?

The PPT for   chapter 1  Introduction could be downloaded from here

MBA 631 course content and references ( updated 20 March 2014)

Warm welcome to the business research methods (MBAS 631) course.
The main topics to be covered in this course, the reference books , as well as the method of assessment are described below.

COURSE OUTLINE for BUSINESS RESEARCH METHODS (MBA 621)
 Chapter 1. General overview
  • ·       Introduction,
  • ·       The research process,
  • ·       Research cycle
  • ·       research ethics

Chapter 2.  Beginning the Research Process
  • ·       Problem definition,
  • ·       Business research proposal,
  • ·       exploratory research

Chapter 3. Measurement Concept
  • ·       measurement
  • ·         Types of scales
  • ·       Reliability , validity , and sensitivity  

Chapter 4.  Sampling
  • ·       Why sampling ?
  • ·       Stages in sampling
  • ·       Sampling methods
  • ·       Determination of sample size

 Chapter 5.  Research Methods for Collecting Data
  • ·       Survey
  • ·       Observation  
  • ·       experimental  methods
  • ·       questionnaire design
  • ·       attitude measurement

Chapter 6.  Data Analysis
  • ·       Overview of the Stages of Data Analysis
  • ·       Hypothesis Testing
  • ·       Descriptive statistics
  • ·       Univariate , bivariate, and multivariate analysis
  • ·       Characteristics of the main statistical techniques

Chapter 7.   Communicating Research Results
  • ·       Reporting
  • ·       Presentation
  • ·       follow-up

Textbook :    Zikmund, W 2005, Business Research Methods, 8th ed., Thomson Learning Inc., South Western, Bangalore.
REFERENCES
Adams J, Khan H, Raeside R, and D. White. 2011, Research methods for Graduate Business and Social Science Students, SAGE  publications Inc, Thousand Oaks, California
Bryman, A. and D.  Cramer 2011, Quantitative Dataa Analysis with IBM SPSS 17, 18 & 19 : A Guide for Social Scientists, Routledge, New York.
Cooper , D.R.. and P.S. Schindler.2001. Business Research Methods, 7th ed., McGraw- Hill, New York.
Rea, LM and R  Parker 2005 Designing and Conducting Survey Research: A comprehensive guide, Chichester , Wiely.
ASSESSEMENT 
 Individual Assignment: Developing a business research proposal....   40 %    
Written Final Exam ..........................................................................    60%