Group Assignments due date May 15 , 2013

Group Assignment 1

Read chapter 10 and answer the following questions regarding communicating respondents in survey research.

1. Summarize ways researchers gather information through interviews

2. Compare the advantages and disadvantages of conducting door-to-door, mall intercept, and  telephone Interviews

3. Evaluate the advantages and disadvantages of distributing questionnaires through the mail, the Internet, and by other means. 

4. Discuss the importance of pretesting questionnaires. 

5. Describe ethical issues that arise in survey research. 

Group Assignment 2

Look for three business researches or articles that used primarily (or a combination of )

a)     the survey method

b)     the observation method

c)     the experimental method

as their primary data collection method. Explain briefly  about

–       the research  problem(s)

–       The research question(s)

–       Justifications to use these methods

–       How the methods are actually used

–       Advantages and limitations of using these methods

  

Group Assignment  3
  Discus the different categories of validity and reliability. ( Refer Zikmund , pp305-309) 

Group Assignment 4

 Describe the advantages and disadvantages , as well as the cost and degree of use of the different sampling methods you know. ( Refer Zikmund, pp 404-405)