1.4 Basic Vs Applied research

1.4    The following table depicts the comparison between basic and applied type of researches

Basic vs. applied research continuum

Basic  research                                                                                                                 Applied research
Purpose	Purpose
·       Expand knowledge of processes of business and management ·       Results in universal principles relating to the process and its relationship to outcomes ·       Findings of significance and value to society in general	·       Improve understanding of particular business or management problem ·       Results in solution to problem ·       New knowledge limited to problem ·        Findings of practical relevance and value to manager(s) in organisation(s)
Context:	Context:
·       Undertaken by people based in universities ·       Choice of topic and objectives determined by the researcher ·        Flexible time scales	· Undertaken by people based in a variety of settings including organisations and universities · Objectives negotiated with originator ·  Tight time scales